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Social Media | Interview with Jaguar Jonze - Finding Artistry & Independence via Social Media
When I came back to Perth for the Summer, I did not in my wildest dreams expect to meet Taiwanese-Australian artist extraordinaire Jaguar Jonze here. But yet here she was, seated in front of me in all her signature leopard print glory. I had met Jaguar aka Deena Lynch the day before at a music mentorship program for West Australian musicians, and given that the previous episode of our Level Up podcast was very much inspired by her amazing social media strategy, the serendipity was too strong to ignore with this one.
A self-managed artist who has gone from strength to strength with her uniquely sensual and vulnerable alt-rock sound and striking east-meets-west visuals, Deena is one of few artists who has truly pivoted the pandemic to her advantage in 2020. As she so succinctly puts it, she made COVID her bitch.
Becoming Triple J’s most-listened artist in 2020, scoring brand deals with the likes of Christian Louboutin and Adobe, and fighting for accountability and change against sexual predators in the Australian music industry, it’s mind-boggling to know that Lynch achieved all this after spending 40 days in the hospital battling COVID-19.
Yet she is very transparent about social media and digital media’s role in her success on the whole, sharing that the brand partnerships she garnered last year were definitely down to the social media presence she’s created during this time. We sat down with Deena to pick her brain on her mindset surrounding social media, her relationship with it throughout her career, and the logic behind some of her stellar online content.
Also...we are so excited to announce our first ever sponsor for the Level Up podcast - Yunizon Eyewear! We really connected over the diversity than ran through both of our brands (especially the inclusivity for Asian fits) and thus felt they would be the perfect partner for our podcast! Check out their frames on their website or Instagram, and use FIRSTORDER10 to get a discount on your first order! Race you to the checkout page!
Website: https://www.yunizoneyewear.com/
More about our sponsor:
Yunizon Eyewear is a New York City based company producing premium handcrafted eyewear with a focus on fit. They are the only sunglass brand to offer three distinct headwidths (narrow, medium, and wide) and non-slip nosepads in every frame. Each gender neutral style is designed to maximize comfort and look great. The founders, Kimberly Van Schoyck-Riojas and Rebecca Lay, combined have 20 years of experience in the eyewear industry and ensure Yunizon customers never again have to compromise fit for style.
Links and Resources:
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