Gunnar Holm is *the guy* who top newsletters in the finance space turn to for profitable paid growth.

His agency Growjoy manages $millions in budget across meta ads, tiktok and more.

So Louis invited him onto the pod to break down what it takes to spend $100k each month on newsletter growth... profitably.

Gunnar spills a bunch of really useful stuff, including:

• Which paid social channel is starting to outperform Meta
• How he's using AI to get better ad content at lower costs
• And loads more!