As the lines between music, media, and brand continue to blur, artists today are required not only to create, but to curate, position, and partner. This conversation with Keneilwe Mohapi, Music Manager at Primedia and Bradley Williams, Brand Partnerships & Music Executive delves into the mechanics of music in formal and corporate contexts, asking what today’s creators can learn from radio, DSPs, music marketing, brand partnerships, and strategy. How do industry professionals influence what gets heard, seen, and spotlighted? And what does it mean for artists to present themselves in boardrooms as powerfully as they do in studios?