As lines between corporate and creative continue to blur, how do we bridge the worlds of artist branding and brand strategy? In this session, we’ll explore the synergy between managing artists and managing brands, from humanizing corporate messaging to bringing clarity, consistency, and vision to independent artists. Whether you’re building an artist from the ground up or managing a multinational product portfolio, this conversation reveals how the same principles apply, just with different textures.

Amira Shariff and Katekane Baloyi offer insightful takeaways on staying authentic, scaling sustainably, and building cultural currency , without losing soul.