If you've ever struggled to find the right words to describe what you do or have found yourself questioning the language you see in marketing then this is the episode for you.
Lara Eastburn joined me to talk about sustainable marketing, what it means to 'speak human' and how we can stand out through our word choices and embracing our 'weird'.
We chatted about:
Why Lara’s email list may be THE best I have ever joined.
Why you need to be deliberate in your word choices.
How not to sound like everyone else.
How you can say something that matters.
Why effective copy is about getting rid of most people.
Links to resources mentioned on the show:
Lara Eastburn: https://www.laraeastburn.com/
Tad Hargraves: Marketing for Hippies
Kelly Diels: https://kellydiels.com/
Jay Akunzo: https://jayacunzo.com/