Trade can often feel impersonal but trust us – it is very personal.
Trade is about people. It is about the connections it creates, the challenges it can bring, and also about the opportunities it unleashes.
Let's Talk Trade brings these stories to the forefront. Every season we will dive into a different subject, and get people talking about how trade matters to them, and what the World Trade Organization has got to do with it.
So stay tuned, and Let's Talk Trade!
Brought to you by the World Trade Organization.
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Trade can often feel impersonal but trust us – it is very personal.
Trade is about people. It is about the connections it creates, the challenges it can bring, and also about the opportunities it unleashes.
Let's Talk Trade brings these stories to the forefront. Every season we will dive into a different subject, and get people talking about how trade matters to them, and what the World Trade Organization has got to do with it.
So stay tuned, and Let's Talk Trade!
Brought to you by the World Trade Organization.
Footballs are an indispensable item in the global value chain of the beautiful game. Manufacturing, distributing and selling the balls is a complex international business.
It is difficult to pinpoint where in the world a ball is actually made because the sourcing of raw materials, the design and the production happen in different countries. But one thing is certain: WTO agreements play an important role in easing trade in footballs.
WTO experts Roy Santana, Michael Roberts and Úna Flanagan trace the global value chain of footballs from the Servette Football Club in Geneva via Herzogenaurach, Germany to Sialkot, Pakistan. Stopovers in Uganda and Uruguay show how international standards ease trade.
We talked to:
Philippe Senderos, Sporting Director of Servette FC, Geneva
Qasim Malik, Vice President of the Sialkot Chamber of Commerce, Pakistan
Nouman Butt, CEO of Capital Sports, Sialkot, Pakistan
Gerardo Cal, Guide at the Estadio Centenario Football Museum in Montevideo, Uruguay
Robbert de Kock, President and CEO of the World Federation of the Sporting Goods Industry, Switzerland
George Opiyo, TBT National Enquiry Point, Uganda National Bureau of Standards
Oliver Hundacker, Senior Director of product operations at Adidas, Germany
Special thanks to Arshad Nawaz, Intern at the WTO Institute for Training and Technical Cooperation (ITTC)
Let's talk trade by WTO
Trade can often feel impersonal but trust us – it is very personal.
Trade is about people. It is about the connections it creates, the challenges it can bring, and also about the opportunities it unleashes.
Let's Talk Trade brings these stories to the forefront. Every season we will dive into a different subject, and get people talking about how trade matters to them, and what the World Trade Organization has got to do with it.
So stay tuned, and Let's Talk Trade!
Brought to you by the World Trade Organization.
