Trade can often feel impersonal but trust us – it is very personal.
Trade is about people. It is about the connections it creates, the challenges it can bring, and also about the opportunities it unleashes.
Let's Talk Trade brings these stories to the forefront. Every season we will dive into a different subject, and get people talking about how trade matters to them, and what the World Trade Organization has got to do with it.
So stay tuned, and Let's Talk Trade!
Brought to you by the World Trade Organization.
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Trade can often feel impersonal but trust us – it is very personal.
Trade is about people. It is about the connections it creates, the challenges it can bring, and also about the opportunities it unleashes.
Let's Talk Trade brings these stories to the forefront. Every season we will dive into a different subject, and get people talking about how trade matters to them, and what the World Trade Organization has got to do with it.
So stay tuned, and Let's Talk Trade!
Brought to you by the World Trade Organization.
Football fans' love of the game generates plenty of revenue. The major sources of income in football are merchandising, sponsoring and broadcasting rights. All of these rely on intellectual property (IP) rights. In this episode of the Trade Goals podcast, Wolf Meier-Ewert and Jana Borges cast light on how the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights, also known as the TRIPS Agreement, enables players, clubs and football associations to monetize their IP through the sale of branded goods and broadcasting deals.
Let's talk trade by WTO
Trade can often feel impersonal but trust us – it is very personal.
Trade is about people. It is about the connections it creates, the challenges it can bring, and also about the opportunities it unleashes.
Let's Talk Trade brings these stories to the forefront. Every season we will dive into a different subject, and get people talking about how trade matters to them, and what the World Trade Organization has got to do with it.
So stay tuned, and Let's Talk Trade!
Brought to you by the World Trade Organization.
