Everyone loves a nice shiny unbruised apple. Beauty and visual perfection is almost an inherent darwinistic tendency, even when we grocery shop. We often search for the unattainable: the unbruised perfectly ripe produce. In this episode, we question if in doing so, we are unknowingly feeding the exact demand that sets flavor and nutrition low on the totem pole. Watch and get curious about how snubbing that bruised produce might just be doing you and the planet a disservice. Want to try imperfect produce for yourself? 

Check out Misfits Market:  https://www.misfitsmarket.com 

 I have no affiliation, just agree with their philosophy.