A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
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A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
Why Faire Won’t Save Your Wholesale Strategy
If you’ve ever felt frustrated by low sales during a Faire market or discouraged by their commission rates, you’re not alone. But here’s the hard truth: if you’re relying on Faire to bring in all your orders, you’re handing over your power.
In this episode, I share recent feedback from brand owners during the Faire Summer Market, and we unpack what it actually means to take responsibility for your sales — even when you’re on a marketplace platform.
Because while Faire is a tool, your strategy is what drives growth.
Let’s talk about how to work with Faire in a way that’s mutually beneficial, how to take back control of your sales, and how to avoid the trap of passive selling.
Episode Timestamps
00:00 Introduction and Welcome
00:21 Discussing Faire Market Experiences
01:25 The Role of Faire in Your Wholesale Strategy
03:03 Taking Control of Your Sales
04:13 Interviews and Sales Growth Lab
05:12 Commission Structure and Pricing
06:51 Final Advice and Resources
In this episode
Real insights from brands who’ve experienced very different results during the Faire Summer Market
Why Faire is responsible for their sales — and you’re responsible for yours
How to shift from passive to proactive selling
Why commission complaints are often a distraction from the real issue
What a fair, strategic partnership with marketplaces should look like
How your wholesale sales system can help you build predictability and resilience
Links and Resources
Download the free Email Pitch Checklist
→ https://smallbusinesscollaborative.myflodesk.com/checklist
Join the Sales Growth Lab Waitlist (and get first access and bonuses)
→ https://www.smallbusinesscollaborative.co.uk/sales-growth-lab
Visit my website
→ https://smallbusinesscollaborative.co.uk
Follow me on Instagram
→ https://instagram.com/smallbusinesscollaborative
If this episode sparked a mindset shift, please follow the podcast and share it with a friend.
Next up: What retailers actually look for in a brand — and how to know if your business is wholesale-worthy.
See you there.
Let’s Talk Shop
A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
