A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
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A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
What Retail Buyers Are Searching for This Christmas with Anne-Claire from Faire
Let’s Talk Shop
19 minutes
1 week ago
What Retail Buyers Are Searching for This Christmas with Anne-Claire from Faire
In this episode of Let’s Talk Shop, I’m joined by Anne-Claire Morel, International Marketing Manager at Faire, to uncover what’s trending in wholesale and retail buying ahead of Christmas 2025.
We dive into the data-driven insights behind what retailers are actually searching for and buying right now – from vintage Christmas décor and cosy classics to the rise of the “little treats” trend. Whether you’re a brand selling on Faire or looking to reach more stockists, this conversation will help you understand how buyers think, what’s performing well, and how to make your products easier to discover.
You’ll learn:
What’s driving Christmas 2025 wholesale trends
The top product categories and colour palettes performing on Faire
How to optimise your listings with keywords and filters
Why low minimum orders and seasonal refreshes matter
How to use Faire Direct and marketing tools to grow your wholesale sales
Perfect for product-based business owners, makers, illustrators, and designers who want to increase wholesale orders, attract more retail buyers, and plan a strong Q4 sales strategy.
Timestamps
00:00 – Introduction and Guest Welcome
02:10 – Overview of Faire and Its Role
02:56 – Defining and Identifying Trends
03:48 – Global Trends and Regional Differences
04:40 – Christmas Trends and Popular Products
07:02 – Little Treats Trend
10:48 – Using Filters and Keywords Effectively
15:57 – Faire Direct and Marketing Tools
18:00 – Conclusion and Final Thoughts
Links Mentioned
Download the Faire Forecast – the latest trend report for brands and retailers:
https://fairewholesaleinc.sjv.io/VxX7Pa
Retailers: Get 50% off your first order (up to £100) when you sign up via this link:
https://fairewholesaleinc.sjv.io/qzdYjN
Brands: Join Faire and start selling to more stockists:
https://fairewholesaleinc.sjv.io/19AJYx
Follow me on Instagram: https://www.instagram.com/smallbusinesscollaborative
Learn more and work with me: https://www.smallbusinesscollaborative.co.uk
Let’s Talk Shop
A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
