A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
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A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
In this episode of Let’s Talk Shop, I’m joined by illustrator and calligrapher Kate, the creative mind behind Peggy and Kate. Kate’s nostalgic, story-led cards, prints, and wrapping paper all begin as hand-painted illustrations, capturing the small glimmers of happiness in everyday life.
We talk about how she’s grown her wholesale to around 50 stockists, the reality of doing just one trade show a year, and why she’s never really felt “ready” – but started anyway. From learning the ropes at her first Top Drawer, to creating visual cues (including her “f*** it button”) to push through fear, Kate shares how imperfect action and small steps built her confidence and her brand.
If you’ve ever hesitated to pitch, felt vulnerable about sharing your work, or wondered whether you need to wait until you’re “ready” – Kate’s story will resonate. And if you want support to take bold action this season, make sure you join me for my free workshop Cracking Christmas: Build Your Sales Plan for Your Best Q4 Yet on Wednesday, 24th September at 11 AM UK time.
👉 Sign up here: smallbusinesscollaborative.co.uk/workshop
Timestamps
00:00 Welcome to Let’s Talk Shop
00:28 Meet Kate: The Illustrator Behind Peggy and Kate
01:02 Kate’s Journey into Illustration
01:57 Navigating Wholesale and Trade Shows
03:07 Starting the Business: Challenges and Learnings
07:56 The Evolution of Social Media and Marketing
08:56 Lessons from the First Trade Show
13:22 The Importance of Honesty and Learning on the Job
14:45 Overcoming Vulnerability in Sharing Work
14:54 Building Confidence Through Imperfect Action
15:54 The Power of Sharing Work in Progress
18:54 Visual Cues and Overcoming Fear
21:43 The Importance of Pushing Yourself
25:03 Starting Small in Wholesale
26:43 Proudest Moments in the Wholesale Journey
28:59 Where to Find and Buy My Work
Links and Resources
Kate’s website: katepeggycronk.com
Follow Kate on Instagram: instagram.com/peggyandkate
Wholesale on Faire (direct link, no commission): faire.com/direct/peggyandkate
Sign up for Cracking Christmas: smallbusinesscollaborative.co.uk/workshop
Connect with Me
My website: smallbusinesscollaborative.co.uk
Follow me on Instagram: instagram.com/smallbusinesscollaborative
Let’s Talk Shop
A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
