A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
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A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
How Onneke Grew Her Illustration Brand to 350 Shops Across the UK
Let’s Talk Shop
37 minutes 25 seconds
2 months ago
How Onneke Grew Her Illustration Brand to 350 Shops Across the UK
How Onneke Grew Her Illustration Brand to 350 Shops Across the UK
In this episode of Let’s Talk Shop, I’m joined by illustrator and brand founder Onneke, whose coastal and nature-inspired designs have found their way into 350 shops across the UK. From her beginnings in Sussex with a gift shop and a small collection of greeting cards, to building a nationwide wholesale business stocked everywhere from city boutiques to island gift shops, Onneke’s journey is both inspiring and practical.
We talk about the realities of scaling wholesale, the power of collections, how innovative products like her logbooks transformed her business, and what it takes to plan strategically while staying true to your creative roots.
If you have ever wondered how to grow wholesale beyond a handful of stockists, this conversation is packed with lessons and encouragement.
Time Stamps
00:00 Welcome and Introduction
00:39 Meet Onneke: The Journey of a Coastal Brand
03:21 Expanding the Brand: From Local to National
05:47 Challenges and Growth in Wholesale
08:25 Innovative Products and Market Response
15:35 Strategic Planning and Future Goals
21:22 Reflecting on Smaller Shows
21:36 Preparing for Top Drawer
21:52 Product Design and Market Trends
23:52 Wholesale Business Strategy
26:36 Advice for Aspiring Wholesalers
32:46 Proudest Wholesale Moments
36:11 Where to Find My Work
Connect with Onneke
Website: onneke.uk
Faire direct link: faire.com/direct/onneke
Instagram: @onnekestudio
Wholesale website: onneke.orderspace.com
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Connect with me
Website: smallbusinesscollaborative.co.uk
Instagram: @small_business_collaborative
Subscribe to Let’s Talk Shop on Spotify, Apple Podcasts, or your preferred podcast platform.
Let’s Talk Shop
A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
