A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
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A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
How Another Loop got their first 24 stockists (and used grants to grow faster)
Let’s Talk Shop
26 minutes 50 seconds
3 months ago
How Another Loop got their first 24 stockists (and used grants to grow faster)
In this first guest episode of the season, I’m joined by Charlotte from Another Loop — a beautifully designed hot-foiled stationery brand based just outside Newcastle, co-founded with her partner Tom.
Charlotte shares how they grew from just 5 to 24 stockists in under a year, how they used local grants to fund mentoring and equipment, and why wholesale felt like a more sustainable way to grow — without the pressure of going viral on Instagram.
We talk about pitching, getting ghosted, creative flyers, and what it really takes to build a product business with momentum and meaning.
📥 Free Resource:
Want to send stronger, more confident wholesale emails?
Grab my Email Pitch Checklist — it’s quick, clear, and helps you pitch without second-guessing every sentence.
👉 https://smallbusinesscollaborative.myflodesk.com/checklist
⏱️ Timestamps:
00:00 – Welcome to Let’s Talk Shop
00:33 – Meet Charlotte from Another Loop
00:47 – Starting the business and running it with her partner
03:06 – Why they pivoted into wholesale and how it changed their growth
06:30 – Overcoming the fear of silence and rejection
09:02 – How she built confidence with pricing and wholesale conversations
11:45 – Creative outreach: making flyers and sending physical mail
14:20 – Why little touches (like handwriting and stamps) still matter
15:27 – Using local grants to fund mentoring and buy equipment
19:30 – How to approach your council for support (and what to say)
20:01 – Building relationships with stockists and gaining confidence
22:44 – What surprised her about wholesale vs. selling DTC
23:55 – Lessons from Faire: it’s not the be-all and end-all
26:01 – Big goals ahead: Liberty, Oliver Bonas, international growth
28:00 – Proudest moments and stockist feedback that made it all worth it
30:00 – Where to find Another Loop online
✨ Find Another Loop:
Website: https://www.anotherloop.co.uk
Instagram: https://www.instagram.com/another_loop
👋 Connect with me:
Website: https://www.smallbusinesscollaborative.co.uk
Instagram: https://www.instagram.com/small_business_collaborative
🎧 Subscribe for more guest interviews, solo sales episodes, and behind-the-scenes support to help you grow your wholesale with confidence.
Let’s Talk Shop
A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
