A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
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A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
From zero to 40 stockists in a year - How Lisa from House of Payne has grown here business
Let’s Talk Shop
20 minutes 38 seconds
3 months ago
From zero to 40 stockists in a year - How Lisa from House of Payne has grown here business
From zero to 40 stockists in a year – How Lisa from House of Payne has grown her business
In this episode of Let’s Talk Shop, I’m joined by Lisa Payne, the owner of House of Payne – a colourful art print and greeting card company known for its vibrant designs and unique Riso printing technique.
Lisa shares how she’s grown from starting wholesale just over a year ago to working with 40 stockists, including Oliver Bonas, and why she’s kept her range intentionally small. We talk about building relationships with buyers, navigating production challenges, and the mindset shifts that helped her grow quickly without waiting for everything to be “perfect.”
Whether you’re just starting out or looking to grow your wholesale, Lisa’s story is full of encouragement and practical takeaways.
📍 Episode Timestamps:
00:00 Introduction and Welcome
00:14 Meet Lisa Payne: Owner of House of Payne
01:07 Lisa’s Wholesale Journey
03:13 Challenges and Strategies in Wholesale
04:54 The Unique Riso Printing Technique
10:01 Building Relationships with Stockists
13:40 Overcoming Challenges and Growing Confidence
17:12 Advice for Aspiring Wholesalers
19:00 Proudest Moments and Conclusion
📥 Free Resource:
Want to send stronger, more confident wholesale emails?
Grab my Email Pitch Checklist — it’s quick, clear, and helps you pitch without second-guessing every sentence.
👉 Get it here
✨ Find House of Payne:
Website: houseofpaynemcr.com
Instagram: @houseofpaynemcr
👋 Connect with me:
Website: smallbusinesscollaborative.co.uk
Instagram: @small_business_collaborative
🎧 Subscribe for more guest interviews, solo sales episodes, and behind-the-scenes support to help you grow your wholesale with confidence.
Let’s Talk Shop
A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
