Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations. Topics range from the PR industry, best practices, profiles of industry leaders, and the disciplines PR touches, such as the media and marketing. Let’s Talk PR & More airs weekly on WRHU-FM and is also available as a podcast.
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Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations. Topics range from the PR industry, best practices, profiles of industry leaders, and the disciplines PR touches, such as the media and marketing. Let’s Talk PR & More airs weekly on WRHU-FM and is also available as a podcast.
Let's Talk PR & More Show #100: Corey Martin, Allison Worldwide, on influence and influencers
Let’s Talk PR & More!
29 minutes
1 week ago
Let's Talk PR & More Show #100: Corey Martin, Allison Worldwide, on influence and influencers
Sherry Goldman's guest is Corey Martin, managing director of media + influence at Allison Worldwide and co-founder of @RainbowDads. Sherry and Corey discuss the growing influencer economy (now estimated at $10B) and the increasing role of influencers, who increasingly are the center of an integrated marketing campaign. Their conversation spans the key reasons to engage influencers, how influencers can drive earned media strategies and coverage, the growing importance of press influencers, and how brands are using AI to drive influence.
Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.
Let’s Talk PR & More!
Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations. Topics range from the PR industry, best practices, profiles of industry leaders, and the disciplines PR touches, such as the media and marketing. Let’s Talk PR & More airs weekly on WRHU-FM and is also available as a podcast.
