The impact of player sentiment on a game’s experience

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Let's Talk Player Feedback

Affogata

37 episodes

3 days ago

Player feedback is key to success in today's fast-pacing and competitive ecosystem. Player-obsessed studios understand that gathering player feedback from every channel and analyzing it enables them to make more data-driven decisions for their games. In this podcast, we'll answer some of the following questions by inviting industry leaders: 1. How do you integrate player voice into the product cycle? 2. How do you identify insights that can move the needle? 3. How do you share the player voice within the studio teams for a quicker turnaround in new releases and fixes?

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Education

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The impact of player sentiment on a game’s experience

Let's Talk Player Feedback

13 minutes 20 seconds

2 years ago

The impact of player sentiment on a game’s experience

In this episode, we had the pleasure of hosting, Muriel Goldstein, Community and CRM lead at Playstudios. Muriel is a digital marketing leader with a proven track record of acquiring, retaining, and reactivating customers through cutting-edge tactics, innovative tools, and in-depth data analysis. With over a decade of experience in online gaming creating strategies that drive growth, enhance the customer experience, build brand equity and increase engagement across all platforms, she's currently leading the CRM and Community at PLAYstudios in Tel Aviv. Among her areas of expertise:

Implementing a direct-response & brand-centric retention plan.

Leading teams through mentoring, inspiring, and fostering a 'fail fast, succeed fast' environment.

CRM and customer journey optimization

Transforming insights into high-value initiatives.

A coffee lover, a Pilates fan, and a personal development geek.

What is this episode all about?

1. Minute 4:30 - Muriel shares how player feedback influences her day-to-day position: "data tells us a lot about game performance, but real-time reactions and sentiment, complete the picture for us. We're getting to the why behind the what."

2. Minute 06:08 - we asked Muriel about the relation between player sentiment and retention and she shared with us an impactful way in which they integrate Affogata's impact score with their churn models by working with their user acquisitions and data teams.

3. Minute 08:03 - when asked about the 3 insights that bring her and her team the biggest impact, Muriel knows exactly what to answer: "players' profile personas, what motivates them to stay and play, what they like and dislike, we really want to hear everything they have to say, and three, turn signals and willingness to buy are enough deals."

4. Minute 8:49 - we were curious to understand how the player-facing teams transfer their insights to the product teams and the game studio and Muriel shared with us her amazing model: "we categorize, prioritize, share, adapt and improve."