Hello, and welcome to a new episode of Let's Talk Customer Feedback. We had the pleasure of hosting Olga Koryakinajoined who joined MYTONA 4 years ago, and became a Head of Marketing Creative from junior Creative manager.

What's this episode all about?

1. How Mytona attracts gamers' attention and their empathetic approach.

2. A description of how Mytona keeps their players engaged and creates a great player experience your personalization and customization:

Minute 08:55 - "we gave our players an opportunity to express themselves through our diverse and deep customization features. Starting from players' appearances to their home and restaurants they can customize everything, so every one is unique here in the cooking diary."

3. Olga shares how the company gathers player feedback and the importance they give to it.

Minute 10:54 - "We're trying to gather all the information about our players from all sources. We also read story views, especially after events come out. We also read official and non-official communities to understand what our player needs, what engages them in the game, and what they don't like [...] because the main goal is to make our player's experience more fun, and we are using target audience motivations as a core for our creative strategies for each project."

4. We asked Olga about what would be her dream insight to get from players and her answer revelead probably something that all of us are looking for:

Minute 14:00 - "I think it will be like a first impression of the game. [...] What made our players stay and play? We have players who play our game, almost from the beginning. It means seven years for someone or four years and I would love to meet them and ask them this, it would be really exciting to know."