How to balance the player requests and needs with your product strategy

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Let's Talk Player Feedback

Affogata

37 episodes

2 days ago

Player feedback is key to success in today's fast-pacing and competitive ecosystem. Player-obsessed studios understand that gathering player feedback from every channel and analyzing it enables them to make more data-driven decisions for their games. In this podcast, we'll answer some of the following questions by inviting industry leaders: 1. How do you integrate player voice into the product cycle? 2. How do you identify insights that can move the needle? 3. How do you share the player voice within the studio teams for a quicker turnaround in new releases and fixes?

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How to balance the player requests and needs with your product strategy

Let's Talk Player Feedback

32 minutes 45 seconds

2 years ago

How to balance the player requests and needs with your product strategy

In this episode, Itamar Rogel, Affogata's CPO & co-founder interviewed Rizwana Rahman, Technical lead product manager at Intel, Board member on the Advisory Council of California State University, Chico and Journal Peer-Reviewer at IEEE.

What is this podcast about?

1. Minute 11:26 - Rizwana shared with us how can companies build product roadmaps and gives a super interesting example from Salesforce.

2. Minute 14:23 - we asked Rizwana how much should companies really listen to their customers, versus relying on their gut instincts and the strategic vision to really shape the future of the product and she shared her thoughts with us.

3. Minute 16:05 - Rizwana shared with us her top tips for incorporating customer feedback into the product without completely derailing the product roadmap: "gather the feedback proactively, understand the problem and need, identify opportunities to help the goals and incorporate in the roadmap based on the priority."

4. Minute 19:21 - we asked Rizwana what would be the 3 insights that bring the biggest impact to her team and she emphasized on: customer behavior, the path to personalized customer experience, and predicting churn.

5. Minute 21:16 - we wanted to hear how product teams receive reports from customer-facing teams in the companies and she shared with us that "customer Support or subject matter experts from customer-facing teams are essential key drivers to learn about the voice of customers."

6. Minute 28:15 - Rizwana shared her dream insight from customers and she said "it would be connecting with the target customers and learning about their behavior patterns, to proactively know their pain points and help arrive at solutions which are novel."