LTM 116: From Amazon to Everywhere – How Alphatrail Scaled to 5 Marketplaces at Once

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Let's talk Marketplace

Marketplace Universe

133 episodes

5 days ago

More than half of all e-commerce sales are generated on online marketplaces - if that's not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.

All content for Let's talk Marketplace is the property of Marketplace Universe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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LTM 116: From Amazon to Everywhere – How Alphatrail Scaled to 5 Marketplaces at Once

Let's talk Marketplace

39 minutes 38 seconds

4 months ago

LTM 116: From Amazon to Everywhere – How Alphatrail Scaled to 5 Marketplaces at Once

Five marketplaces in one fell swoop – after 1.5 years of preparation, AlphaTrail is taking the next big step in multichannel distribution. In this episode, Valerie talks to Michael Grundwürmer, CEO & Co-Founder of AlphaTrail, about how the former Amazon-only brand has developed into an international premium brand for bicycle parts and is simultaneously launching on eBay, Otto, Decathlon, Alltricks, and bol. They discuss the biggest challenges, such as finding a suitable logistics provider, the unimagined possibilities of AI, and the power of clear focus – which always trumps pure speed.

Note from the Sponsor ChannelEngine:

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Chapters:

00:00 Introduction to AlphaTrail and Its Journey

09:00 Diving Deeper into AlphaTrail's Product Strategy

15:13 Marketplace Strategy and Expansion Plans

20:28 Exploring Marketplace Strategies

24:52 The Role of AI in E-commerce

28:06 Understanding Customer Behavior Across Marketplaces

33:16 Data-Driven Decision Making in E-commerce

34:38 Maintaining a Lean Business Model

37:15 The Future of AI in E-commerce