This episode of "Let's Talk Marketing" dives into the world of AI and how prompt engineering can elevate your marketing efforts. Host Katya Allison explores the key skills needed to be an effective AI prompt engineer, sharing actionable tips to help marketers craft precise, clear, and effective prompts that maximize AI's potential. Katya explains why AI can be such a powerful tool in marketing—whether it’s automating tasks, generating content, or enhancing decision-making. She also touches on the limitations of AI and how understanding its capabilities and limitations is essential for effective use. If you’ve ever wondered how to harness AI in your marketing or how to improve your current AI prompts, this episode is packed with helpful insights to get you started or take your skills to the next level.

• AI prompt engineering is about crafting clear, specific prompts to get the most accurate results.
• Provide context in prompts to help AI understand the background and give more tailored answers.
• Set tone and style by specifying whether you want the output to be formal, casual, or technical.
• Expected output matters—define the format (list, paragraph, table) to get the result you need.
• Experiment and learn continuously to adapt your prompts as AI technology evolves.
• AI limitations include understanding nuance and memory; always be clear and avoid vague language.
• Be specific with prompts to ensure AI provides relevant and useful results.
• AI can improve efficiency in marketing tasks but requires thoughtful and precise input to reach its potential.