This episode of "Let's Talk Marketing" explores the nuances of scaling, messaging clarity, and sustainable marketing strategy. Host Katya Allison interviews Jeff Wenberg, a seasoned marketing leader with 15+ years of experience scaling companies like Leadpages, Zipify Apps, and Salesmsg. Jeff unpacks the invisible forces that quietly derail conversions, how to avoid "Death Valley" in your funnel, and why messaging—not more tactics—is often the real fix. From enrollment stories to bridging the gap between marketing and sales, Jeff provides strategic wisdom and actionable examples to help digital businesses scale without burning out.

Listeners will walk away with insights on:

• Messaging misalignment is the #1 silent killer of conversions.
• Cold traffic success hinges on “enrollment stories,” not just hooks.
• Great strategy means less hustle and more precise execution.
• Scaling offers and scaling a business often go hand-in-hand.
• Don’t just build funnels—test messaging in everyday conversations.
• Aligning your pitch with what customers actually want is the shortcut.
• Focus on foundational principles, not fleeting tactics or platforms.
• Success is measured not just in data—but in how easy the sale feels.

Episode Links:

Learn more: https://factmethod.com/pitchgpt/

Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffwenberg/

Follow Jeff on Instagram: https://www.instagram.com/iamjeffwenberg/