This episode of 'Let's Talk Marketing' explores SEO strategies specifically designed for content creators. Host Katya Allison interviews Jordan Becerra, founder of InfluencerSEO, about optimizing websites for search engines while navigating the evolving landscape of AI search. Jordan shares his journey from launching a failed political social network to building a successful SEO agency that has worked with major brands like Dear Media and The Skinny Confidential. The conversation covers essential SEO best practices, common pitfalls content creators face, and how to balance traditional SEO with emerging AI search trends. Listeners will discover why SEO requires a long-term mindset, how to avoid costly website development mistakes, and practical strategies for creating content that ranks well in both Google and AI overviews.
Key Insights
- SEO is a long-term investment strategy, not a quick-fix trend for immediate results
- Content creators often undervalue their websites and fall victim to SEO-ignorant developers
- Quality website architecture and user experience directly impact search engine rankings
- Blog posts need 1000+ words minimum to provide comprehensive value to searchers
- AI search results often mirror traditional SEO rankings, making SEO optimization crucial
- Social media provides short-term value while SEO content compounds over years
- Website speed, clean navigation, and mobile optimization are non-negotiable for rankings
- Focus keywords should appear in URLs, headings, and naturally throughout content
- Alt text and image optimization contribute significantly to search engine understanding
- Content creators should prioritize becoming trusted sources rather than chasing quick wins
- Proper URL structure and redirects are critical when redesigning existing websites
- AI overviews typically feature top-ranking pages that answer comprehensive topic questions
