This episode of "Let's Talk Marketing" explores navigating uncertainty in the marketing world. Host Katya Allison interviews Gwen Hammes, co-CEO of Cro Metrics, about how businesses can thrive amid volatility. Gwen shares her journey from global creative agencies to leading a growth marketing firm that helps brands like Google and Bombas drive measurable impact. With deep insights into consumer behavior, the psychology of change, and balancing brand equity with performance, Gwen offers strategic, actionable advice for marketers and leaders alike. Whether it’s addressing change management, the evolving role of AI, or building resilient agency partnerships, Gwen’s perspective is refreshingly real and future-focused.

Listeners will walk away with insights on:

• Marketing must tie initiatives directly to business results to remain indispensable
• Change resistance is often neurological—marketers must lead with empathy and momentum
• AI should be seen as a creative accelerator, not a threat to human value
• Agencies must show up with a steel-stomach leadership style during turbulent times
• Creativity and boldness are essential, especially when budgets are under pressure
• Personalization isn’t a buzzword—it’s a way to adapt to consumer “choose-your-own-adventure” needs
• Strategic daydreaming and imagination are underrated tools in innovation
• "Don't bring more than you can carry" applies to life, leadership, and marketing strategy

Links for Episode

• Learn More about CRO Metrics www.crometrics.com
• Follow Gwen on LinkedIn https://www.linkedin.com/in/gwen-hammes/
• Follow Gwen on Instagram @gwendolorosa