In this episode of "Let's Talk Marketing", host Katya Allison explores how marketers can use AI tools to streamline their day-to-day work. She shares her personal experience and favorite AI tools, including Anyword, Jasper, ChatGPT, and Otter AI, to improve productivity, efficiency, and content creation. Katya also discusses the importance of prompt engineering and how using AI effectively can save time and enhance marketing results. The episode provides a deep dive into how AI can be integrated into various marketing functions, from content generation to research and strategy refinement. If you’re curious about how AI can become an essential part of your marketing toolkit, this episode will give you actionable tips and insights to get started.

• AI tools like Anyword, Jasper, and ChatGPT can significantly speed up content generation processes.
• Prompt engineering is crucial for getting AI to produce clear, accurate, and relevant outputs.
• AI is great for extracting and summarizing information, making research tasks more efficient.
• Time-blocking and using AI for routine tasks helps marketers focus on creative and strategic work.
• AI tools like Otter AI make transcription and summarization easier, saving valuable time.
• AI can be used to tailor content for specific audiences, enhancing engagement and relevance.
• Continuous learning and experimenting with new AI tools keep marketing strategies innovative and effective.
• Delegating tasks to AI can help marketers free up time for higher-level creative thinking and decision-making.