In this episode of Let’s Talk Luxury, Alex Brandau sits down with Natalie Katz — Founder of Her Authentic (@herauthentic) — a luxury resale expert who’s redefining what “quiet luxury” really means in 2025.
From flipping handbags in college to building one of the most trusted luxury resale platforms, Natalie shares her entrepreneurial journey, how technology and AI have changed the resale industry, and why honesty and education are her ultimate sales tools.
Together, Alex and Natalie unpack the fascinating parallels between real estate and luxury resale — from comps and value perception to craftsmanship, client trust, and staying humble in the luxury space.
✨ In this episode
How a side hustle became a full-time luxury business
Quiet Luxury vs. Loud Logos: the shift in modern value
The rise of AI and what it means for authentication & pricing
Why the best clients come from education, not persuasion
How “The Human Touch” separates true luxury service
Travel, time, and what real connection means in 2025
🎙 Guest: Natalie Katz — Founder, Her Authentic
🎧 Host: Alex Brandau — Let’s Talk Luxury Podcast
👉 Follow, rate, and share this episode if you love stories that explore craftsmanship, connection, and the modern definition of luxury.
#LetstalkLuxury #LuxuryPodcast #QuietLuxury #LuxuryResale #HerAuthentic #LuxuryLifestyle