In the first episode of Let’s Talk Luxury, host Alex Brandau sits down with Sam Johnson, founder of Rivers to Peaks Travel and co-owner of Prescription Travel, to dive into the fascinating world of luxury travel. From private retreats to bespoke itineraries, Sam shares how he curates extraordinary travel experiences for the ultra-wealthy.
In this episode, you’ll discover:
What sets luxury apart: Why a $50 bottle of wine doesn’t even compare to the $5,000 version, and what makes the difference in luxury goods.
The mindset of the ultra-wealthy: What drives their decisions and how exclusivity plays a pivotal role in their luxury purchases.
Luxury travel: Sam discusses his journey to building two successful travel agencies catering to high-net-worth individuals, including the finer details of luxury travel planning.
The role of craftsmanship and psychology in shaping luxury services.
Sam also takes us behind the scenes of the luxury travel industry, sharing unique insights into client relationships and how understanding the needs of the ultra-rich can elevate travel experiences.
Memorable Quote:
“Luxury isn’t just about price — it’s about the story, the feeling, and the experience behind it.” – Sam Johnson
🎧 Tune in to hear all the behind-the-scenes secrets that drive the world of luxury travel.
🔗 Connect with Sam Johnson
Rivers to Peaks Travel: www.instagram.com/riverstopeaks
Prescription Travel: www.prescriptiontravel.com
Stay tuned for the next episode, where we go deep into the minds of luxury experts, uncover the trends shaping the world of high-end living, and explore the art behind crafting extraordinary experiences.