Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Joe Sauer, EVP of Marketing at Songtradr, the world's largest B2B music company, reveals how better understanding emotional and rational drivers of consumer behavior leads to brand preference. We talk about the importance of identifying both and why focusing on one without the other is insufficient, as so many of our decisions are a blend of the two. Joe shares why he became a relentless observer of human behavior and how behavioral science research has become accessible for any brand leader to bring into their work. We also discuss the importance of multi-sensory marketing, including music and sound, and why connecting emotionally through brand storytelling is the most effective way to spark brand desire.
Contact Info:
Joe Sauer -https://www.linkedin.com/in/joe-sauer-410724/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
