Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Jess Kessler, Head of Content & Creator Marketing at Audible, the leading producer and provider of audio storytelling, reveals how anticipating what audiences will want creates brand value. She shares details about her role developing marketing campaigns and supporting works by creators, including steps taken to gather insights to inform marketing activity and evaluate campaigns to inform future ones. We discuss the importance of recognizing how fast audiences change and the benefits of staying ahead. Jess also shares how emotional connections with creators are formed and strengthened, especially when they show up authentically and give audiences more behind-the-scenes access to what they are all about. We talk about the value that comes from people having more opportunities to engage with creators through their work, social media, and up-close experiences that go deeper than a polished persona.
Contact Info:
Jess Kessler - https://www.linkedin.com/in/jessmcneill/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
