Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Leslie Koppel, Executive Director of Rise, a social services nonprofit in central New Jersey on a mission to assist local families and individuals in recovering from setbacks and achieving their full potential, reveals how inspirational it is to bring joy to others. She talks about why it's so emotionally motivating to help people feel relief and happiness, and how the one-on-one connections between the families in need, and Rise staff, volunteers and corporate sponsors, fuel an ever-increasing amount of community support. Leslie shares how the Rise brand has evolved in recent years by simplifying how it conveys its impact. We discuss how Rise has shifted from focusing on facts, figures and long explanations, to using imagery and words designed to spark emotional responses for the joy and connection people feel when they're helping others and showing kindness. For Leslie, it’s all about inspiring other people who just want to be a part of something that's intrinsically good.
Contact Info:
Leslie Koppel - https://www.linkedin.com/in/leslie-koppel-29347728/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
