Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Let's Talk Limbic Sparks - where Brand Leaders reveal how they're approaching strategic brand management with emotional insight to spark brand desire and drive business growth.
In these talks, Kevin Perlmutter speaks directly with Brand Leaders who are turning emotional insights into a competitive advantage. Many Business & Brand Leaders don't realize that the Limbic System part of our brain supports emotion, motivation, behavior and memory. Kevin explores how guests are creating, what he calls, Limbic Sparks® - which happen when Emotional Motivation Meets Brand Desire. Guest share how they're tapping into emotional motivations to strengthen customer connections, create brand desire and drive business growth. Kevin Perlmutter is Chief Strategist, Brand Consultant and Founder of Limbic Brand Evolution - a brand strategy and neuromarketing consultancy.
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
Travis Tyson, Director of Planning at Cleveland Clinic, an academic nonprofit medical center consistently ranked as one of the best hospitals in the world, reveals how to design healthcare spaces to balance emotions and accelerate healing. We talk about ways to gather insights from patients and caregivers that inform architectural projects. He describes examples of spaces that he helps create across the 39 million square feet of Cleveland Clinic's properties, which are designed to balance emotions. Travis shares how important it is to gather insights for design plans from a variety of perspectives, so that you can accommodate the various needs that people have as everyone is going through something individual. We talk ideas such as calming staff lounges and daylighting, to quick wins like artwork, noise reduction and paint colors. Travis emphasizes the value of investing in healthcare built environments in ways that help caregivers to calm their emotions during a stressful day, and that help patients heal faster.
Contact Info:
Travis Tyson - https://www.linkedin.com/in/travis-tyson-aia-acha-ncarb-a2353b2b/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
Hosted on Acast. See acast.com/privacy for more information.
