The key to landing a large business deal has a lot to do with your ability to build rapport and trust with a prospect. The details of why your product may be superior or differentiated is important. But if you aren't effective at telling that story in a way that resonates with what your customer cares about and you don't build that credibility, your chances of landing that deal will be lower. In this episode, we're joined by Nicholas Mezlak, a Director of Customer Success at Brightedge.