In 1982, Johnson & Johnson's Tylenol brand took a major hit. A product tampering incident with cyanide resulted in the deaths of 7 people. J&J's response set the bar for crisis comms and became the gold standard for corporate responsibility. A career as a PR or Comms professional is both challenging and rewarding. It's a broad field where many people can find their niche: Media Relations, Corporate Communications, Crisis Communication, Digital and Social Media, Event Planning, Public Affairs, Community Relations, Employee Relations/Internal Communications, Brand Management, Marketing Communication and International/Global PR. In this episode, PR Exec Alex Lin-Goldsmith tells you everything you need to know to get started or grow a career as a PR or Comms professional.