In this episode of Let's Talk Jobs, we talk about that critical juncture where Demand Generation intersects with Sales. If you are able to break out from operating in siloes, the shared feedback and insight can drive increases in pipeline in bookings through optimized sales playbooks and targeted marketing campaigns. In this episode, we are joined by Hector Preciado, who successfully made the transition from being a killer sales executive to being the Director of Demand Generation at LAWCLERK. In this video we talk about how to optimize the handoff between Sales and Marketing, how to build a strategy to drive more prospect engagement, and how to optimize demand-driving vehicles such as Google Ads, SEO, and events.