In this episode of Let's Talk Jobs, we're joined by Jonathon Harrelson, an active live streamer on Twitch, YouTube, runs a podcast, and is a blog writer. We go into depth into on how to set up a studio, what equipment you should consider purchasing and breaks it down by price-to-value, and software he uses for video editing. He then goes into depth on how to do a live broadcast on Twitch, and helps us understand how to look at performance data and optimize your video to increase engagement. He also talks about the value of SEO to drive more traffic to your video which benefits platforms like Instagram and YouTube. For monetization, on-demand videos is where you want to go, and he breaks down why that is the case.