What happens when GenAI comes for your job as a writer? So much attention has been put on OpenAI's ChatGPT-4, Google Gemini, Claude, Meta LLama 2, and Amazon's new multimodal chain of thought LLM. While their capability of generating content is truly advancing the artificial landscape, there are things that it can't replicate — things that human's bring to the table like emotion, ethics, and compassion. So how do you utilize it in a way to increase your efficacy and stave off being replaced? In this episode, we're joined by Jesse Ratner, a content marketer, creative director, and writer. We discuss how the landscape is changing and how companies are or are not embracing generative AI.