In this episode of Let's Talk Horse Business, we sit down with Emily, an international dressage rider who has transitioned from riding ponies to training her own horses at a competitive level. Emily shares her journey in the equestrian world, discussing her experiences with various riding disciplines, her passion for teaching, and the challenges of running a horse business. She offers valuable insights into managing a busy schedule, the importance of organization, and the significance of adapting training methods to suit individual horses. Emily also emphasizes the need for transparency in the equestrian industry and the benefits of utilizing social media for business growth. Tune in to hear her inspiring story and practical tips for aspiring riders and equestrian entrepreneurs alike. KEY TAKEAWAYS Transitioning to Business: The journey from being a rider to running a business can stem from unexpected circumstances, such as injury. Starting small, like teaching on the side, can help build confidence and clientele before fully committing to a business. Utilizing Social Media: Facebook is highlighted as a valuable tool for attracting clients, especially through local groups and recommendations. Engaging with the community online can lead to increased visibility and opportunities for clinics and lessons. Client Management: It's important to be selective with clients. Keeping clients who are consistently reliable and respectful of your time can lead to a more sustainable and enjoyable teaching experience. Emphasizing Equine Welfare: A focus on modern equine welfare practices, supported by scientific evidence, is essential. Understanding the balance between traditional methods and contemporary research can enhance horse management and training. Mindset and Resilience: Building confidence in teaching and riding comes with experience. Embracing challenges, learning from them, and maintaining a positive mindset are crucial for growth in both riding and business. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.