George sits with Katy Holder-Vale as they dive into the intricacies of the horse breeding industry, drawing on Katy's extensive 40-year experience. They discuss her journey from starting at Wychham House Stud to leading the Hanoverian Society in England. The conversation touches on the challenges of breeding, the importance of adapting to market demands, and the evolving landscape of horse welfare. Katie emphasizes the significance of networking, the role of apprenticeships, and the need for responsible horse ownership. They also explore the impact of social media on public perception and the necessity of showcasing the positive aspects of horse care and training. With insights into practical breeding practices and the emotional connections between horses and humans, this episode offers valuable advice for newcomers to the industry. KEY TAKEAWAYS Adaptability in Business: The horse breeding and training industry requires flexibility to respond to market demands. Adjusting between breeding and offering livery services based on market conditions is crucial for sustainability. Networking and Community Engagement: Building connections within the local equestrian community through involvement in clubs, shows, and committees can lead to business opportunities and support. Importance of Welfare and Best Practices: The industry is increasingly focused on horse welfare, with initiatives aimed at promoting best breeding practices. Understanding the science behind these practices can enhance the care and training of horses. Utilizing Technology and Social Media: Leveraging social media effectively can help promote the positive aspects of horse care and training, countering negative perceptions and showcasing the good work being done in the industry. Commitment to Education and Training: Continuous learning and adapting training methods based on the horse's behavior and mental state are essential. Empathy and understanding the individual needs of each horse can lead to better training outcomes and stronger horse-human relationships. Socials https://www.instagram.com/gbetson/ https://www.tiktok.com/@hustle_with_george About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.