In this episode of the Let's Talk Horse Business podcast, George has a small conversation with Evie, the founder of Empower Change UK, they delve into the critical issues surrounding body image and disordered eating within the equestrian community. Evie shares her journey since their initial meeting at the London International event, highlighting her passion for helping young adults navigate the challenges posed by social media and societal expectations. The conversation explores the growth of Empower Change, including strategies for building a sustainable business model to reach more individuals in need of support. Listeners will gain insights into Evie's experiences with pitching for funding, engaging with universities, and the importance of sharing her story to resonate with others. This episode is a powerful reminder of the impact of community and the steps necessary to foster positive change in the equine industry. KEY TAKEAWAYS Empower Change's Mission: Empower Change UK focuses on addressing body image issues and disordered eating within the equine industry, aiming to support young adults in universities and colleges. Growth Strategy: The importance of viewing Empower Change as a business rather than just an emotional movement was emphasized. This perspective helps in creating a sustainable model that can cover operational costs and expand outreach. Social Media Engagement: Building a strong presence on social media platforms like Instagram is crucial for reaching a wider audience. Engaging with the community and utilizing effective strategies, such as targeted hashtags, can enhance visibility. Funding Opportunities: Participation in competitions like the Think Big Pitch at the university provides opportunities for funding and mentorship, which can help in developing the organization further. Confidence Building: Taking steps to share personal stories and experiences, such as pitching at events and engaging with audiences, is essential for building confidence and connecting with others who may benefit from the initiative. Socials https://www.instagram.com/empowerchangeuk?igsh=Y2NyNWthNTVibjl6   https://www.instagram.com/gbetson/ https://www.facebook.com/share/g/18fJqHs5Se/?mibextid=wwXIfr - Join the Community www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.