In this episode of Let's Talk Digital, we welcome Ada Roszak, a Paid Social Specialist with a passion for Pinterest and over three years of experience at MTA. Together, we uncover the unique opportunities Pinterest offers to advertisers and why it’s more than just a platform for pretty pictures. Ada shares her expert insights into how Pinterest functions as a blend of a discovery engine and a social platform, often resembling Google Ads Search more than Meta or TikTok. We’ll explore why Pinterest excels at attracting purchase-ready users, how its advanced attribution settings make it easier to analyze campaigns, and how it can serve as a powerful first-touch platform in your marketing funnel. From strategies for building brand awareness to leveraging Pinterest ads effectively, Ada breaks down what makes this platform an underrated gem for marketers. Plus, she discusses its evolving potential and why brands should consider adding it to their marketing mix to stay ahead of the competition. Want to know how Pinterest fits into your strategy? Tune in to discover practical tips, common misconceptions, and why this platform might just be the next big thing for your business! 🌟
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