In this episode of Let's Talk Digital, we sit down with Rado Kmita, founder of MTA Digital, marketing analytics expert, and digital strategy geek. We explore the future of digital marketing, the impact of AI and automation, and how marketers must evolve to stay ahead.🚀 What you'll learn in this episode:- Why AI won’t take your job, but it will change it- Why AI and automation are both disrupting and simplifying marketing.- How data fragmentation is creating challenges for attribution and analytics.- The new role of strategists in agencies and in-house teams.- How creative strategy and content marketing are becoming even more crucial.- Why marketers need an investor mindset to allocate budgets effectively.- The future of digital marketing agencies and why specialization is key.Rado shares his predictions on how agencies will survive the AI wave, how the US market is shaping the future of marketing, and why a new type of consultant is emerging to connect the dots in digital strategy.If you're a CMO, marketer, or agency leader, this episode is a must-listen to prepare for what's ahead! 🎧#marketinginnovation #marketinganalytics #marketingstrategy #adtech