Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
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Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the same language if marketing is going to progress along the measurement maturity curve. More importantly, leadership, organisation structure and culture are critical enablers to drive progression in measurement maturity. Clare takes us through the changing ecosystem and some of the visible challenges being experienced in the industry and offers practical steps required to get started. Sometimes all it takes is brilliant basics, with a strong foundation to set the wheels in motion.
Let's Talk Digital
Our mission is to close the gap of digital knowledge in South Africa with real conversations. We are passionate about all things and want to reach as many people as possible to spread the word. As you embark on your digital transformation journey, you need to be equipped with the right information to make the right decisions for your business as well as your clients. This podcast should enable you find the answers you have been seeking. Follow our Instagram (https://bit.ly/2LIhxez) and LinkedIn page (https://bit.ly/2Xcjc1g) for the latest updates and trending engagements.
