In this episode, we explore Vienna’s 7th district, Neubau, together with Maggie Childs. Neubau is known as Vienna’s hip and creative quarter – often described as a “bobo district” (bourgeois bohemian) full of energy, diversity, and cultural flair.
The area is home to Mariahilferstraße, Austria’s longest shopping street, offering endless retail opportunities. But shopping in Neubau goes far beyond the mainstream: you’ll find vintage shops, tailors, designers, concept stores, pop-ups, craftmanship shops, and stylish cafés, alongside countless galleries and gallery openings. With its vibrant mix of artists, professionals, and international residents, the district has the vibe of a 20–25-year-old at heart – young, dynamic, and forward-looking.
Maggies hotspots in the 7th:
For Maggie, Neubau is truly the heart of Vienna’s concrete jungle – a cool, creative district that millennials especially love to call home.
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