Let's Talk About Brand with Jess Zafarris

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Let's Talk About Brand

Christine Gritmon

94 episodes

4 days ago

Weekly conversations with experts to help YOU level up your personal brand.

New podcasts every Monday.

YouTube:

https://www.youtube.com/c/christinegritmoninc

Instagram:

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https://www.linkedin.com/showcase/lets-talk-about-brand/

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All content for Let's Talk About Brand is the property of Christine Gritmon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Weekly conversations with experts to help YOU level up your personal brand.

New podcasts every Monday.

YouTube:

https://www.youtube.com/c/christinegritmoninc

Instagram:

https://www.instagram.com/letstalkaboutbrandpod

LinkedIn:

https://www.linkedin.com/showcase/lets-talk-about-brand/

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Let's Talk About Brand with Jess Zafarris

Let's Talk About Brand

40 minutes 6 seconds

1 year ago

Let's Talk About Brand with Jess Zafarris

I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily).

But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author.

On her “Useless Etymology” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how she concurrently built her careers as a journalist and a “pop etymologist” and how she’s balanced both.

Listen and learn:

Jess’s career in journalism
Her Adweek chapter, and building a name for herself
“How could you be so incurious?...”
Why this topic interests me (Christine) so personally
Jess’s research background
”It's kind of like linguistic anthropology–linguistic sociology, more so…”
Useless Etymology blog
Building TikTok accounts for both Adweek and Useless Etymology
“Once Upon A Word”
Jess’s brand voice
“I didn't want to jeopardize the career that was affiliated with my primary income…”
Growing Useless Etymology
Content lessons
“Words From Hell”
The violent history of the word “decimate”
“Offbeat word origins for curious minds…”
Jess’s book development process
“Useless Etymology: The Book”!
“I actually let my audience choose for me…”
What lights Jess up about etymology
“Have you ever tried to read the OED?”
The positive opportunities “Words From Hell” has opened up
Words Unraveled podcast
The topic of Jess’s fourth book

Find Jess:

Useless Etymology Instagram

Books:

Words From Hell

Once Upon A Word

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.