79. Scaling ABM from the Inside Out

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Let’s talk ABM

strategicabm

81 episodes

2 days ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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Business

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Marketing

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79. Scaling ABM from the Inside Out

Let’s talk ABM

38 minutes 14 seconds

3 weeks ago

79. Scaling ABM from the Inside Out

Cristina Daroca is Senior Director, Head of Americas Marketing at Riverbed Technology, driving ABM and Field Marketing strategies that turn targeted accounts into measurable revenue. With deep expertise in aligning Sales, Marketing, and Customer Success, she uses data-driven insights and AI to scale personalized programs and deliver real business impact across complex enterprise accounts.

Watch this episode and learn:

How to unite Sales, Marketing, and CS around a focused account list
Why merging ABM and Field Marketing creates stronger engagement and ROI
Strategies to run One-to-one, One-to-few, and One-to-many programs effectively
How AI is transforming account research, content personalization, and forecasting