77. Scaling ABM, the IBM Way

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Let’s talk ABM

strategicabm

81 episodes

1 day ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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Business

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Marketing

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77. Scaling ABM, the IBM Way

Let’s talk ABM

37 minutes 36 seconds

6 months ago

77. Scaling ABM, the IBM Way

A seasoned global marketing leader with more than two decades of experience at IBM, Cheryl Caudill is passionate about client-centric marketing and ABM. She leads the Global Center of Excellence for ABM and Demand Marketing, orchestrating strategies that blend data, insights, and AI to improve client relationships and drive revenue growth.

Watch this episode and learn:

The structure and role of IBM’s ABM Center of Excellence
How the ABM CoE coordinates two-way communication with regional ABM teams
How ABM plays a role in shifting enterprise brand perception
Why success in ABM starts with patience, sales buy-in, and long-term relevance