75. From ABM to ABX

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Let’s talk ABM

strategicabm

81 episodes

2 days ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

Marketing

Business

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Marketing

Business

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75. From ABM to ABX

Let’s talk ABM

50 minutes 30 seconds

7 months ago

75. From ABM to ABX

A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in Field Marketing, digital strategy, and Partner Marketing. Having led programs across APAC and EMEA, she brings a global perspective to driving targeted engagement and revenue impact. Now based in Sydney, she focuses on data-driven ABM strategies that align Sales and Marketing for business success.

Watch this episode and learn:

How Workday’s ABX model complements demand gen without overlap
The FIRE score framework for smarter account selection
Why ABM success starts with targeting the right accounts
How to measure ABM impact beyond MQLs and pipeline