74. Mastering Public Sector ABM

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Let’s talk ABM

strategicabm

81 episodes

1 week ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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Business

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Marketing

Business

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74. Mastering Public Sector ABM

Let’s talk ABM

34 minutes 25 seconds

7 months ago

74. Mastering Public Sector ABM

Brittney Hamer is a seasoned ABM leader specializing in targeted strategies that drive client engagement and business growth. In her most recent role as Director of Campaign & Digital Marketing at Gainwell Technologies, she spearheaded ABM programs that fostered collaboration, innovation, and revenue impact.

Watch this episode and learn:

How to navigate complex buying cycles in the public sector
Why deep account relationships drive ABM success
How intent data helps influence RFP decisions
Why experimenting with new channels boosts impact