72. ABM Strategy: From Pilot to Scale

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Let’s talk ABM

strategicabm

81 episodes

2 days ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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Business

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Marketing

Business

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72. ABM Strategy: From Pilot to Scale

Let’s talk ABM

47 minutes 38 seconds

9 months ago

72. ABM Strategy: From Pilot to Scale

Fabiana Brunetti is a dynamic marketing leader with nearly two decades of experience spanning ABM, Field Marketing, Digital Marketing, and Demand Generation. As Director of Global ABM Worldwide Strategies at Pure Storage, she drives data-driven strategies to align Sales and Marketing, foster collaboration, and scale personalization. Known for her innovative approach, Fabiana has created a world-class ABM program at Pure Storage with impressive results.

Watch this episode and learn:

Why Field Marketing is a great foundation for ABM

How to apply data to account selection and prioritization

How to Scaling personalization with AI

The power of collaboration in ABM success