71. Customer Expansion ABM

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Let’s talk ABM

strategicabm

81 episodes

1 week ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

Marketing

Business

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Marketing

Business

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71. Customer Expansion ABM

Let’s talk ABM

55 minutes 13 seconds

9 months ago

71. Customer Expansion ABM

Katarzyna brings a unique blend of strategic vision, creativity, and precision to the world of ABM. As a Senior Global ABM Manager, she excels at turning data into actionable insights, navigating complex B2B landscapes, and transforming challenges into opportunities.

Her passion lies in building meaningful connections, driving impactful results, and leading teams to success. For Katarzyna, ABM isn’t just a strategy - it’s a craft that combines personalization, analysis, and the constant pursuit of growth and innovation.

Watch this episode and learn:

How to implement ABM in a channel-first business model
Why customer expansion is at the heart of ABM success
The power of creativity and personalization in ABM campaigns
How to align Sales and Marketing to overcome ABM challenges