70. ABM: The Next Frontier

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Let’s talk ABM

strategicabm

81 episodes

2 days ago

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

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Business

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Marketing

Business

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70. ABM: The Next Frontier

Let’s talk ABM

58 minutes 51 seconds

12 months ago

70. ABM: The Next Frontier

Nora operates at the heart of ABM - in the intersection between research and advising Forrester customers on ABM best practices and strategy. Before joining Forrester, Nora worked as a B2B Marketer, leading both demand generation and ABM initiatives. Her combined experience as both a practitioner and an analyst provides her with a unique perspective on the evolving landscape of B2B marketing and ABM.

Watch this episode and learn:

The current state of ABM
How to achieve meaningful personalization
What the future holds for ABM
Why LTV should be your ABM North Star